Field Notes

Real sites. Real numbers. No fluff.

Case studies from my client work: what was holding each site back, what I changed, and what happened next. Every result shows the before and after, with the data source named.

5case studies and counting
5industries: cleaning, HVAC, legal, affiliate, publishing
76+Google Business Profiles managed
9+ yrsdoing SEO for US & AU businesses
Latest case study Cleaning company · Encino, CA · 90 days

From page 4 to page 1 in 90 days for a local cleaning company

A residential and commercial cleaner was practically invisible on Google. I rebuilt their Google Business Profile, fixed the website's on-page SEO, built local citations and reviews, and published blog content aimed at local searches.

Impressions256 to 1,880
Average position31.1 to 8.6
 Source: Google Search Console, 90 days before vs. after Read the full case study →

All field notes

More results from the field

Affiliate SEOAmazon affiliate site · 3 months

Reviving a dead Amazon affiliate site in 3 months

Keyword research, a content overhaul, on-page fixes and white-hat link building for a site that had stopped getting traffic.
Impressions0 to 3.99K
Clicks0 to 35
Read the case study → Home servicesHVAC company

Growing an HVAC company's estimated traffic from 7.6K to 30.2K a month

Keyword and on-page work that widened the site's rankings and lifted estimated monthly visits and traffic value.
Est. monthly visits7.6K to 30.2K
Ranking keywords169 to 181
Read the case study → SEO overhaulService business · 3 months

A 3-month SEO overhaul for a service business

A new internal linking strategy, technical fixes and two new articles a week.
Impressions21.5K to 32.4K
Clicks181 to 205
Read the case study → Local SEOLaw firm · Las Vegas, NV

Taking a top-ranked Las Vegas law firm into neighboring areas

Google Business Profile optimization, review management and local partnerships, layered on top of strong on-page SEO.
Direct interactions from GBP+30%
Read the case study →

How I report results

No cherry-picked screenshots.

Before and afterEvery result compares the same metric over matching date ranges.
The source, namedGoogle Search Console, GA4, Google Business Profile or the SEO tool behind each number.
The dips tooWhen click-through rate drops as impressions grow, I say so and explain why.

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