The numbers girl
It started with a master's in teaching mathematics, and with it came an unexpected crush on data. I loved the moment a messy spreadsheet turns into a pattern, and the pattern turns into a decision.
About
Hi, I'm Jelly Ann Candido. Call me Jelly.
I'm an SEO, AEO and GEO specialist with 9+ years of helping businesses in the US and Australia get found on Google, in AI answers, and everywhere else people search. This site is where I share what actually works, in plain English.
9+years in SEO and content
76+Google Business Profiles managed
US + AUclient markets
SEO · AEO · GEOand search everywhere
My story, in four chapters
How a numbers girl with a notebook ended up in SEO.
The girl with a notebook
Writing was always the hobby I never put down: stories, blog posts, notes in every margin. Words were how I made sense of things, and how I helped other people make sense of them too.
Then the two collided
SEO was the first job that needed both halves of me. The data tells you what people are searching for; the words are how you answer them. That was nine-plus years ago, and I'm still hooked.
Search went everywhere. So did I.
Today people ask ChatGPT, scroll TikTok and check Reddit before they ever click a link. I track where brands show up in AI answers and help them become the answer, on Google and everywhere else.
The formula
Why this mix makes me a great hire.
A math brain
I read your Search Console, rankings and AI citations like a story. No guessing, no gut feel.
A writer's heart
Content that sounds human, answers the question first, and makes people trust you.
SEO that gets found and actually read
Strategy built on real numbers, and pages people actually want to read, act on and share.
Most SEO people are strong on one side. The analysts can't write, and the writers don't check the data. I do both, every day, so the plan is backed by evidence and the page that ranks actually converts.
And I'm a forever student. Search changes every month, so I test, learn and write down what works before I recommend it to you.
// how every guide is built
1. Answer the question first.
2. Show the reasoning, step by step.
3. Check it against official sources.
4. Give you something to do today.
What I work on
Full-stack SEO, from crawl to citation.
- Answer Engine Optimization (AEO)
- Generative Engine Optimization (GEO)
- AI citation tracking
- Search Everywhere
- Technical SEO
- Local SEO
- Google Business Profile management
- Geo-grid ranking heatmaps
- Citation building
- Content strategy & SEO writing
- Schema & structured data
- Press releases
- Search Console & GA4 reporting
- AI-assisted content workflows
How I work
Four things I won't compromise on.
1
Accuracy over hype
No inflated numbers, no guaranteed rankings. If I can't back it up, I won't claim it.
2
I do the work myself
Every client project is handled by me personally. No outsourcing, no hand-offs.
3
Plain English
If a term needs explaining, I explain it. If it doesn't help you, I leave it out.
4
Your data stays yours
I work inside your own Search Console, Analytics and site, so you keep full control.
Want proof? See the results in my field notes →
So, what can Jelly Ann do for you?
Start with the guides, or tell me about your site and I'll show you where the biggest wins are.