SEOAEOGEOSearch Everywhere

Get found everywhere your customers search.

Google, ChatGPT, Perplexity, YouTube, Reddit: the search box is everywhere now. I'm Jelly, and I break down how to show up in all of it, in plain English. A new guide every day.

Find your starting point → Get the daily guide

Free, practical, and written by a practitioner with 9+ years in SEO.

SEO BasicsLocal SEOTechnical SEOAEOGEOSearch Everywhere

Start here

Where are you right now?

Pick the one that sounds like you. Each path takes you to the guides that matter at your stage and skips the ones that don't.

01 · New to SEO "I'm new to all of this." What SEO is, how long it really takes, and what actually moves rankings. No jargon you can't use. Start with the basics → 02 · Not sure it's working "I'm paying for SEO. Is it doing anything?" Diagnostic checklists to spot what's broken and what to ask your SEO person before you spend another dollar. Run the checkup → 03 · Know it, no time "I know what to do. I just don't have time." Templates, SOPs and quick wins you can hand off or knock out between meetings. Grab the shortcuts → 04 · Managing many clients "I run SEO for a lot of sites." Workflows, reporting and automation for agencies and teams juggling dozens of clients. See the workflows →

Learn

Everything you need, sorted into seven hubs.

The foundations

SEO Basics How search works, how long it takes, and the mistakes that quietly cost you rankings. Explore → Local SEO Google Business Profile, citations, reviews and local schema for service businesses. Explore → Technical SEO Crawling, indexing, sitemaps and schema, explained without the headache. Explore → Content for SEO Writing, refreshing and briefing content that ranks, with or without AI. Explore →

Where search is going

My specialty

Answer Engine Optimization AEO Become the answer: featured snippets, AI Overviews, voice search and assistant results. Explore AEO → Generative Engine Optimization GEO Get your brand cited and recommended when people ask ChatGPT, Perplexity and Gemini. Explore GEO → Search Everywhere Optimization Everywhere Google is one place people search. Show up on YouTube, Reddit, TikTok, Amazon and the rest, before they ever reach your site. Explore Search Everywhere →

Fresh off the keyboard

Latest guides

All articles →

Blog Oct 15, 2026

SEO Is Changing, and So Is the Way I Write Content

For years, writing for SEO came with a checklist. Pick a keyword, repeat it enough times, hit a word count, sprinkle in some headings, publish. Search doesn’t work like that anymore.

Read guide →

GEO Sep 1, 2025

SEO vs. GEO: What Most Marketers Still Miss

A few months ago, I worked with a client who owned a thriving e-bike shop. Their website looked great on paper. Yet, something wasn’t adding up…

Read guide →

Content Creation Mar 25, 2025

11 Truths About AI Content and SEO: No Fearmongering, Just Facts

AI-generated content is everywhere. But there’s one big question on everyone’s mind: Is AI content hurting SEO?

Read guide →

Field Notes

Proof, not promises.

Real projects, real numbers, and exactly what I did, so you can try it on your own site.

Local SEO · Cleaning company +635% more impressions in 90 days Average position moved from 31.1 to 8.6. Read the case study → Affiliate SEO · Amazon affiliate site +583% traffic in 3 months Reviving a site that had stopped earning. Read the case study → Local SEO · Las Vegas law firm 1 city → its neighbors expanding a top-ranked practice Taking car accident rankings into surrounding areas. Read the case study →

See all field notes → Follow my live SEO experiments →

Glossary

Wait, what does that mean?

Every term you'll run into, defined in one sentence first and explained properly after.

E-E-A-T Featured snippet AI Overview Entity Schema markup Crawl budget Canonical tag Zero-click search Search intent

Browse the A–Z →

AEO / ay-ee-oh / · noun

Answer Engine Optimization

Shaping your content so search engines and AI assistants can lift it as the direct answer to someone's question, like a featured snippet, an AI Overview or a spoken reply.

Read the full entry →

Illustration of Jelly Ann Candido in orange glasses, hands on her cheeks in surprise

About

Hi, I'm Jelly.

I've spent 9+ years doing SEO for businesses across the US and Australia: local service companies, law firms, online stores and affiliate sites. My master's in teaching mathematics turned me into a data nerd, and writing has always been my favorite hobby. Put the two together and you get SEO that's built on real numbers and written for real people.

years in SEO

76+

Google Business Profiles managed

US + AU

client markets

More about me →

Resources Free checklists and templates Audit checklists, content briefs and reporting templates you can copy and use today. Browse resources →

Work with me Rather have someone do it for you? I take on select SEO, AEO and GEO projects for businesses and agencies. See how I work →

Or hire me onUpwork OnlineJobs.ph

Contact

Let's get your business found.

Tell me about your site and what you'd like to change. I read every message myself and reply within 24 hours, and your first SEO audit is free.

9+ years in SEO · Clients in the US & Australia · You work with me, directly

Send me a message

error: Content is protected !!

Get found everywhere your customers search.

Where are you right now?

Everything you need, sorted into seven hubs.

Latest guides

SEO Is Changing, and So Is the Way I Write Content

SEO vs. GEO: What Most Marketers Still Miss

11 Truths About AI Content and SEO: No Fearmongering, Just Facts

Proof, not promises.

Wait, what does that mean?

Hi, I'm Jelly.

One guide a day.Zero fluff.

Let's get your business found.

Send me a message

One guide a day.
Zero fluff.