SEO✱AEO✱GEO✱Search Everywhere
Google, ChatGPT, Perplexity, YouTube, Reddit — the search box is everywhere now. I'm Jelly, and I break down how to show up in all of it, in plain English. A new guide every day.
Free, practical, and written by a practitioner with 9+ years in SEO.
Start here
Pick the one that sounds like you. Each path takes you to the guides that matter at your stage — and skips the ones that don't.
Learn
The foundations
Where search is going
My specialtyFresh off the keyboard
For years, writing for SEO came with a checklist. Pick a keyword, repeat it enough times, hit a word count, sprinkle in some headings, publish. Search doesn’t work like that anymore.
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A few months ago, I worked with a client who owned a thriving e-bike shop. Their website looked great on paper. Yet, something wasn’t adding up…
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AI-generated content is everywhere. But there’s one big question on everyone’s mind: Is AI content hurting SEO?
Read guide →Field Notes
Real projects, real numbers, and exactly what I did — so you can try it on your own site.
Glossary
Every term you'll run into, defined in one sentence first and explained properly after.
Answer Engine Optimization
Shaping your content so search engines and AI assistants can lift it as the direct answer to someone's question — in a featured snippet, an AI Overview or a spoken reply.
Read the full entry →
About
I've spent 9+ years doing SEO for businesses across the US and Australia — local service companies, law firms, online stores and affiliate sites. I'm also a math teacher, and that's how I write here: one clear step at a time, with the reasoning shown, so you understand why something works and not just what to click.
9+
years in SEO
76+
Google Business Profiles managed
US + AU
client markets
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