If you run a local business—especially a service-based business like a cleaning company—then you know the struggle of getting found online. You might offer top-tier cleaning services, have happy customers, and rely on word-of-mouth referrals, but if your business isn’t showing up when potential clients search for “house cleaning near me” or “best cleaning service in Encino, CA,” then you’re leaving money on the table.
This was exactly the case with my client, a residential and commercial cleaning company in Encino, CA. When they approached me, their Google presence was practically invisible, and they were struggling to generate online leads.
The Initial Audit – Why They Weren’t Ranking
Before implementing any SEO strategy, I always start with a comprehensive Local SEO audit. Here’s what I found:
📉 Google Business Profile (GBP) Visibility Was Almost Zero
- Their GBP listing was active, but it was poorly optimized and hardly got any views.
- Their business description was generic and unoptimized for high-intent keywords.
- They had no recent posts or updates, which made Google think they were inactive.
📉 Website Wasn’t Optimized for Local Search
- Their homepage had no clear target keyword (it just said “Welcome to Our Cleaning Company”).
- Their service pages weren’t properly structured, and there were no local landing pages.
- The meta titles and descriptions were missing essential keywords like “House Cleaning Encino” or “Move-Out Cleaning Near Me.”
📉 Lack of High-Quality Local Citations
- Their business information (NAP: Name, Address, Phone Number) was inconsistent across directories like Yelp, HomeAdvisor, and Angi.
- They were missing from important local directories where their competitors were listed.
📉 Poor Review Strategy
- They had only three Google reviews in the past year, which hurt their credibility.
- Their competitors had 20+ reviews with high ratings, making them the obvious choice for potential customers.
📉 Low Organic Traffic from Blog Content
- They had no blog posts targeting commonly searched cleaning questions.
- Their competitors were ranking for informational content like “How often should you deep clean your home?”
Their business was practically invisible online, but I knew that with the right Local SEO strategy, we could change that.
Step 1: Supercharging Their Google Business Profile (GBP) to Dominate Local Search
The Google Business Profile (GBP) is one of the most powerful tools for local businesses, yet most business owners don’t optimize it properly. Google favors businesses that actively manage their profiles, post updates, and respond to customer interactions.
What I Did:
✅ Rewrote Their Business Description to include high-intent keywords.
✅ Updated Service Categories to include:
- House Cleaning
- Move-Out Cleaning
- Deep Cleaning
- Office Cleaning
✅ Uploaded Geo-Tagged Images – These included:
- Before-and-after cleaning transformations
- Photos of the team in uniform
- Images of completed cleaning jobs in Encino, CA
✅ Started Posting Weekly Updates – I implemented a content plan with:
✔️ Cleaning tips
✔️ Special offers (e.g., “Get 10% off deep cleaning this month!”)
✔️ Customer testimonials
The Result? GBP views increased by 400%, and their listing started appearing in “near me” searches!
Step 2: On-Page SEO – Optimizing Their Website to Attract More Local Customers
Many local businesses ignore their website, but Google uses website data to determine whether a business is relevant for search queries.
What I Fixed:
✅ Created Local Landing Pages – Instead of a generic “Cleaning Services” page, I built pages like:
- House Cleaning in Encino, CA
- Move-Out Cleaning Services in Encino
- Deep Cleaning for Homes in Encino
✅ Optimized Their Meta Titles & Descriptions
❌ Before: “We offer great cleaning services!”
✅ After: “Top-Rated House Cleaning in Encino, CA | Eco-Friendly & Affordable Services”
✅ Added Schema Markup – I implemented local business schema to help Google understand their services better.
The Result? Within 60 days, they ranked on Page 1 for multiple cleaning-related keywords.
Step 3: Building Local Authority with Citations & Reviews
Google trusts businesses that have consistent Name, Address, and Phone Number (NAP) data across directories.
What I Did:
✅ Updated NAP across 50+ directories, including:
✔️ Yelp
✔️ Angi
✔️ Thumbtack
✔️ HomeAdvisor
✔️ Chamber of Commerce
✅ Encouraged Customer Reviews – I created an automated review request system, where happy customers received a text message with a direct link to leave a review.
✅ Created a Review Response Strategy – I responded to every review with personalized replies to increase engagement.
📈 The Result? 30+ new 5-star reviews in 3 months, boosting their rankings and credibility.
Step 4: Content Strategy – Writing SEO-Optimized Blog Posts That Drive Traffic
Google loves websites that regularly publish fresh, relevant content. Most cleaning companies don’t blog, which gave us an opportunity to stand out.
What I Did:
✅ Wrote highly-targeted blog posts based on real customer search queries, including:
✔️ “How Often Should You Deep Clean Your Home?”
✔️ “Top 5 Benefits of Hiring a Professional Cleaner in Encino”
✔️ “Move-Out Cleaning Checklist for Tenants”
✅ Optimized Blog Content with Local Keywords
- “Encino, CA house cleaning”
- “Move-out cleaning near me”
- “Best deep cleaning service in Encino”
The Result? Blog posts started ranking, bringing in highly targeted traffic that converted into leads.
The Results: A 635% Visibility Boost in Just 90 Days!
📊 Key Metrics Before vs. After
| Metric | Before | After 90 Days | Improvement |
|---|---|---|---|
| Total Clicks | 12 | 13 | +8.3% |
| Total Impressions | 256 | 1,880 | +635% |
| Average Ranking | 31.1 | 8.6 | Jumped to Page 1! |
🚀 Their impressions exploded from 256 to 1,880 – a 635% increase!
🚀 Their rankings improved from Page 4 to Page 1!
🚀 More website visits, more phone calls, and more booked cleanings!
Conclusion: The Local SEO Secret to Explosive Growth
This case study proves that Local SEO isn’t just about rankings—it’s about getting FOUND by customers who need your services.
📢 Want these results for YOUR business?
If your business is buried in Google search results, I can help. Let’s make your company the #1 choice in your area.
🔥 Book a FREE SEO Audit Today! 🔥
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